Supply chain stores

Logistic Challenge

• Network of 600 stores¹ with short space for stocking
• Heavy logistic structure, with around 60 delivery points to stores (including warehouse)
• High logistic fixed costs
• Low service level <70%) and low supply frequency to stores
• Significative stock-outs in stores
• To minimize problems, suppliers were delivering both in warehouses and stores

  ¹ Including agents

Solution

Results

• Decommissioning of 20 warehouses and their staff
• Lead-time of 24/48 hours to any store in the country
• Higher service level (>98%)
• Payment only takes place when the products are in store
• The system become able to manage new product lauch and sales peaks (e.g. promotions)
• Ability to deliver directly to final customer (B2C)